5 Tips for a Great Logo

Potential customers can get a great impression from a hot brand style or a static logo. For many entrepreneurs, thinking about design becomes a stumbling block; it’s not where they generally want to spend their time. With these tips, you can develop a logo that will ensure your customers never confuse you with your competition.

Keep it simple
A good logo ensures immediate recognition, is simple to use everywhere and above all is easy to remember. To make sure that people remember your logo, you won’t go wrong keeping your logo pure and simple, according to the kiss-principle: Keep it simple, stupid. Simple logos are often easy to recognize, easy to remember, and effectively deliver the message of the brand. Unnecessary noise only detracts from the message. Get to the essence and build this up to an effective logo. Do the same for the rest of the house style.

Make it timeless
A good logo is timeless in the sense that it remains effective as time goes by. Ask yourself if your logo will still be strong in 10 years. Logos that rely on (short-lived) trends fade quickly. These logos often have to be updated, at great expense in money and the memorability of the brand. When it comes to a new pair of jeans, go with the newest trends, but a strong logo has to be able to accumulate some mileage. Marketing for trendy items is better done in formats other than a unique logo.

Stand out
A good logo differentiates itself from the logos of the competition. It serves as a recognition-mark for a specific organization. When a logo relates to a name, that provides even better recognition. The same goes for other branding. When all branding expresses the entire story, idea, or message of the mark, that ensures better recognition and thereby stronger branding. A good example of this is the combination between the name and logo of Apple.

Suits you as entrepreneur
A good logo visualizes relevant emotional and meaningful values. This does not incidentally have to mean that a logo directly represents what the organization does. The logos of top marks rarely provide direct representations of the product or mark.

Whether or not something suits the organization has more to do with the color, form and typography. For a serious attorney’s office a good logo wouldn’t have bubble letters in cheerful colors. A logo for a fast-food chain would be more likely to fit with such colors and letter type.

A logo becomes a symbol of the quality of the organization, product or service that it’s used for. Don’t expect that a logo will turn an ass into a racehorse. If a logo is linked to a b-mark, it will acquire that tone.

STOP power
A good logo has STOP-power (simple, timeless, outstanding and particular to its brand). Dynamic house styles are becoming more common. The organization gets a house style that fits itself to the message or circumstances. The logo in that case sets the foundations for the house style, and doesn’t just serve as a postage stamp in the corner. It becomes part of the visual identity.

Whether you’re in the market for a simple logo, a complete house style, or a set of design rules within which you can begin to express a dynamic style anchored by a powerful logo, the professionals at Visual Artistics have the experience and skill to deliver the branding that your growing business needs.