Leading marketing strategists agree, your business identity branded through your business card, promotional literature and web presence will affect your bottom line sales and profitability. People decide to buy products and services based on many factors, but one of the primary ways is through the connection they feel with the business. Whether the emotion you [...]

Businesses often seek professional graphic artists that can create for them a timeless logo. To define, this means the logo will stay relevant, appealing and marketable within a broad range of society for a long time. In order to create a timeless logo, several factors must be considered. The following is an overview of 3 [...]

If you are sending a physical marketing message, you may be far more worried about the content you are sending than the delivery system. However, you have to remember the envelopes containing your marketing efforts and important correspondence are part of your overall marketing strategy as well. Having a visual flair can help boost mailing [...]

One thing that many experienced graphic designers and marketers have come to realize over the years is that good things come in sets of three. But why should you limit yourself to only three design elements in your logo and imagery, or your guides to only three steps?  Here are three good reasons:   1. [...]

When looking to find the right logo for your business, it’s a good idea to start out with a good idea of what you’re looking for. Here are the primary types of logos, and the sort of company they usually go with: Illustrations  Illustrated logos are some of the most attractive, done by hand and [...]

Many people outside of a business’s marketing department tend to heap terms like advertising, promotions, and branding into a single pile, and leave the distinction up to the teams assigned to it. However, in order to run a truly effective and successful business, you need to be up to date on the unique aspects of [...]

Giveaways are critical for any business. When used well, they can do great things for your company’s image and branding: a business with more expensive giveaways will appear more successful, while one with unusual gifts will come across as creative.   Before deciding on what to use as a giveaway, it’s absolutely critical to have [...]

Internal branding is a valuable business tool that is all too often forsaken by managers in companies of any size. Frequently, a business will set out to develop its brand identity and spend huge amounts of money on marketing and design (both very worthwhile investments), only to see the image they’ve tried to cultivate come [...]

Every startup needs ways to save money. As a result, it’s tempting to cut corners on nearly everything at first, and many businesses will accept the lowest bidders on just about everything. However, this is a surefire way to make sure that your startup won’t last beyond the first few weeks—and if by some miracle [...]

A trade secret that very few know about is this: The purpose of a brand is to get into the psyche of the customer. Not just to appeal to their eyes and ears. If your brand does not get into their subconscious mind, your brand is forgotten. You are yesterday’s news. What constitutes a brand? [...]