Using email creatively to make real customers

Always hit the right targets with your email blast

If you posted a thousand letters with no address you would get no replies, just a big bill for stamps. Sending out emails at random is a waste of time and money and a badly constructed list is no better. We can advise on how to make an active list which is scientifically organised on tried and tested principles, properly segmented for a flexible email campaign.We can import and analyze your existing contacts, add to them from an appropriate data base, update the list according to response rates and keep it clean so the contents are all live and useful. Then we can make sure that messages to that list are delivered, not blocked. And make sure they are read, not ignored – an email blast straight to the centre.

For campaigns with more than 7,500 contacts, please drop us an email on the Contact Us page

Plan your email campaign for maximum response rate

Like web sites, email marketing has rules. You can’t move up Google rankings just by adding more keywords to a page or spinning your site to make a dozen versions of it. Everyone knows the old tired tricks, the ‘black hat’ methods, and they are automatically cancelled out by sophisticated technologies. Likewise, emails that nobody wants to read and thrown into electronic waste bins by the million every day. You need to be knocking on open doors, sending your message to people who are likely to be looking for just that service. You need an email campaign is properly planned.

We understand how to use signup forms, auto-responders and the opt-in process to construct a list of ‘open door’ addresses – real customers and not just names from a public directory. We can link your email campaign to social media systems and we know how to build customer loyalty. With a combination of sophisticated software and market experience, we are always one step ahead of the game. 

Design an email marketing message to knock their socks off

Once the email blast delivers your message safely to the right people, you want them to read it and respond. You need the whole page to be so well designed it invites them in and provokes a positive response. Not the same old tired clichés, with special offers that are not special and promises they don’t believe. You want the right words in the right order, laid out in a stunning and appropriate design that simply that cannot be ignored. That, of course, is where we excel. Attention-grabbing is what we do. That’s why you are reading this page.

Know where your customers are with sophisticated campaign analysis

You send out a message and you get a response. Then you need to interpret that response. Every time a customer speaks, you need to listen. And that goes at least double for potential customers. But listening takes time, and understanding what they say takes even longer. Our totally automated systems can manage the data for you, making sure you know who likes what, how often, and how to give them more of what they want.  We will give you a dashboard so you can monitor the email response rate.  You will know at any given second what has worked and where, with on-stream evidence for your ROI. This puts you in total control of valuable information, so your email blast sends out just the message they want to hear. And that is what Email Marketing is about.