Marketing professionals spend countless hours designing and revising packaging materials. What a potential user sees in the detail of your package design will often be the deciding factor as to whether they will purchase your product, or a competitive brand. When it comes to online sales, we don’t have the same ability to sway customers using size, shape or texture of a package. We can however improve our chance for sales by providing exceptional product photos.

Photos in Natural Environments

Rather than lining your product up a shelf, hoping to catch the eye of a potential buyer – when a visitor is on your web site, you already have their exclusive attention. If you have photos of your product at use in complimentary natural environments, it can put the user into the frame of mind as to how they would benefit from buying your product. Color, dimension and lighting are all critical when setting up a photo so that it emphasises the best aspects of your product.

Professional Photographic Shoots

You may be able to take good pictures. Your competitors might be paying professional photographers to take exceptional photos. To stay competitive, you might want to consider if it makes sense to have a professional set up a photo shoot for your product. The cost incurred by hiring a professional to take your product photography will often pay for itself many times over through your online sales.

At Artistic Visuals, we understand the need for all elements of your web site to be extraordinary. We are happy to meet with you to discuss your graphic arts needs, your content requirements and your goals for search engine response. We provide professional website design, internet marketing, logo design and graphic artistic services. Our professionals are available to provide you with a free quote for your business needs.

Read the full post here: Increasing Online Sales Through Better Product Graphics

Leading marketing strategists agree, your business identity branded through your business card, promotional literature and web presence will affect your bottom line sales and profitability. People decide to buy products and services based on many factors, but one of the primary ways is through the connection they feel with the business. Whether the emotion you need to convey through your business identity is youthful vigour, trustworthiness, energy, compassion, experience or any number of other traits – your business card needs to reflect the feeling you want your potential customer to relate to your business.

To be effective, the design of your logo as well as fonts and graphics included on your card all need to be carefully considered. Font sizing so it is legible is also important as people may use your card to contact you by phone, email or visit your web site. Providing all the accurate information on your business card in a concise way is critical, as is informing the customer exactly what it is you do. Business cards that are vague in the details or look too much like a standard format card that could apply to many types of businesses do not stand out enough for a call to action from the customer.

In some cases, black and white business cards can be very effective. The use of color however can go a long way in promoting your brand image and making a memorable impact on your customer. If they can see your card as a stand out because of color, this is step one towards a sale.

Working with Visual Artistics, you can be guaranteed that your business card will get the attention you need to push you brand forward. We will discuss with you how your business card fits in with your overall brand presence and ensure the highest level of satisfaction. Getting your business card to stand out starts with contacting Visual Artistics.

Read the full post here: How to Make Your Business Card Stand Out from the Pack

Most businesses with a website have a basic understanding of the value of lead generation and search engine optimization. Driving traffic to your website is critical to your growth and bottom line sales. For some industries, getting that unique traffic, the one time only visitor, is sufficient. However, many businesses neglect the potential benefits of encouraging repeat visits from their site audience. This article will highlight 3 ways to encourage people to come back to your site and see what’s new.

# 1. Keep your content fresh.
If by chance a visitor takes the initiative to revisit your site – and it looks exactly the same as the last time they were there, this can send a signal that your business is not providing any more value to them than on their first visit. You may have new promotions, new products or new services – but how will a customer know this if you haven’t updated your website to inform them!

#2. Make subtle changes to the look of your site.
High quality websites like those designed by Visual Artistics are designed with the option to update graphics and content with ease. Visitors do not likely want to see a completely new navigation and information structure with each visit, but by incorporating subtle, yet noticeable changes, this will help them recognize this site as active and up to date with your current business.

#3. Put New Product and Service Announcement on Critical Landing Pages
Make it easily viewable to your returning customers that you have something new to share with them. If you don’t have announcements about new products or services, try to create interest in something else within your company. Share your community involvement news, new social media channels you are participating in or any kind of contest or promotion that might interest your visitor. Having the look of active updating on your site, not stagnant untouched content, will promote positive consumer perception of your business brand.

Visual Artistics sees the importance of designing your website with the intent to not only find new customers through effective website optimization, but also to encourage revisits from the site audience you have worked hard to gain. We will help you work out and effective strategy to achieve the best potential website traffic including your new followers, and loyal re-visitors.

Read the full post here: Website Design that Encourages Visitors to Return

Businesses often seek professional graphic artists that can create for them a timeless logo. To define, this means the logo will stay relevant, appealing and marketable within a broad range of society for a long time. In order to create a timeless logo, several factors must be considered. The following is an overview of 3 key characteristics to look for in a timeless logo.

Make Your Logo Easy to Understand

A logo that is overly complicated will likely not endure the harsh criticism of potential customers, nor will it be remembered or recognized. Products and services need to represent themselves with logos that are simple, accurate and elegant. They identify to the user the ‘personality’ of the business and give them a connection to the brand identity.

A Timeless Logo is Versatile

Versatility is critical when businesses are creating brand awareness. Logo strength should be considered from its perspective on traditional marketing platforms such a print materials, television an billboard use as well as online branding within website and social media marketing streams. Versatility for such a variety of marketing methods incorporates scalability in addition to visual aesthetics. It is important not to overlook adaptability and how the logo may appear on original color scheme as well as black and white.

Focus on Perception of the Business

Having a logo that relates to its audience means it in some way reflects the emotions or attitudes of existing and potential customers. By researching to find out the values of the brand audience, it may be possible to incorporate into a logo an awareness of their ideas.

Visual Artistics takes the time to understand your business, your products and services and the type of audience your logo will need to capture. We will create a timeless logo that will be distinctive, and best portray your brand and business identity. At Visual Artistics,  iconic designs are just the beginning of the broad spectrum of services we offer. Contact us today to find out how we can build your brand through communication and connections that make a difference.

Read the full post here: 3 Keys to Creating a Timeless Logo

We cannot overstate how large of a company asset a great brochure design can be. It builds awareness for your company, products, and services, but will also draw your reader in and positively engage them. If you want to know the perfect way to make a great brochure design, follow these tips.

Choose the right graphic designer

It sounds standard, but especially now that you can outsource your work online, it is important that you work with a reputable company. Start by selecting designers whose work appeals to you; ask for examples of previous brochure design, see how long these people have been in business. These are all important factors to consider.

Structure your content

Just as with any newspaper or book, you need to structure your brochure. It needs to feel natural for the reader to find what they are looking for. Sometimes it may be difficult to predict how your customers will use your brochure, in those situations it may be extremely beneficial to deal with a company that has designed hundreds or thousands of brochures before. That way you can be sure that the design of the brochure feels ‘natural’.

Think carefully about the text

There is a good chance that your readers will not bother reading your brochure from cover to cover. This means that you have to highlight key points that draw the reader’s attention and ensure that the text in those key points is carefully crafted. Use bullet points, sub titles, and short paragraphs to break up the content and avoid seeming repetitive.

Focus on the action you want readers to take

If someone grabs your brochure, what do you want him or her to do? Your brochure should make it clear what the next step should be, always include a clear call to action that leaves no room for misinterpretation.

Because you want your design to be perfect, design your next brochure with the help of Visual Artistics. This design company from Singapore has been responsible for many creative decisions and understands how to attract the attention of the reader.

Read the full post here: Top Tips For Creating A Great Company Brochure Design

Great graphic design is certainly not the only component that is important when it comes to creating a successful flyer design. You need to have a clear idea of how to engage the customer that you are after and ensure that you get a positive response. These top tips for creating a successful flyer design are sure to help you on your way

Decide how you will distribute these from the start

Depending on how you intend to distribute your flyer, it may have a great impact on your paper type, design, text, and format. This means that you have to know your delivery method at the very beginning. For example, you may come up with a great A4 flyer design, but if you have to fold it in half so your audience can see it, it may lose its impact. Sometimes smaller may be the best way to go, it all depends on your method of distribution.

Consider your text carefully

Text is more important in flyer design than perhaps any other marketing form. There is a limited space available on your flyer and you still need to effectively engage your audience in a short period of time. A big block of information is extremely off-putting to an audience. It is a good idea to pick a single service, product, or feature that you believe your audience would find appealing and base the text around that.

Sell the benefits

Many people base a flyer around the features that their product has, but they should be worried about the benefits, this is appealing to your audience. Ask yourself, why is someone interested in purchasing this service, product, or feature? Do not just tell them how much horsepower your car has, but tell them what they can do with it, how they can benefit from buying this car (an increase in status, tow heavy equipment etc.)

Measure your response rates

Chances are that you are not designing a flyer ‘just because’; you want to be sure that it is successful. If you are planning future promotional campaigns, it is good to know how your previous campaign ranked. This is not just smart business, but makes your next campaign cost-effective as well.

If you want help designing the perfect flyer for your business, Visual Artistics can help you. This design company from Singapore has helped countless other satisfied clients produce a flyer that immediately draws the attention from the reader.

Read the full post here: Top Tips For Creating A Successful Flyer Design

Over the past few years, mobile advertising has grown exponentially. Ensuring that your website has mobile compatibility is quickly becoming an integral component of doing business online. Even if people are not making their purchase on their phone, remember that many smartphone users rely on their smartphone to find what they are looking for and doing research. Without any further delay, you should use these suggestions for creating killer mobile landing pages:

Call-to-action goes above the page fold

What do you want your visitors to do next? This is arguably the most important question we can ask ourselves, and the answer needs to be prominently displayed on your homepage. If users cannot find out what you want within the first few seconds, chances are that they may leave.

Create a Clean Navigation System

Few things cause more confusion and frustration than sloppy navigation. Consider using 4-6 headings/tabs at most, any other information should be available through a good search function. This makes your site accessible and will likely lower bounce rates.

Use larger buttons

Simply put, users need to be able to use their thumb to select the button they want on your mobile site. No one wants to have to zoom in and out every time they click on a link. Remember people are using their thumbs other fingers, you have to adapt to the mobile experience.

Avoid Data Heavy Pages

The last thing you want is pages with slow load times, because it will drive the customer away immediately. Your mobile landing page needs to be optimized for speed and remain lightweight. If it does not load in five seconds, it is unacceptable for a mobile landing page.

Because the use of smartphones continues to grow, you need to pay close attention to how customers are browsing your website on mobile devices. While this is not a definitive list, using these suggestions will likely produce better results in your mobile advertising efforts. If you want help making sure that your landing page is optimized for mobile viewers, contact Visual Artistics today. This web design company from Singapore understands how to maximize your landing page on any device.

Read the full post here: Tips for creating that killer mobile landing page

Clients usually want two things when they hire experts to take care of their PPC needs: Reduce Cost Per Conversion and Increase Conversions. It is important to remember that it takes more than just good luck to achieve these two goals. The following approaches can help you measure and improve your conversion rate.

Set goals

The first thing to do before you can hope to improve your conversion rate is recognize what you need to do to meet these goals. This allows for a clear path towards conversion rate optimization. For example, if you are only 6% away from your actual goal, there is no need for a radical shift. If you are 60% removed, chances are that you may need a site redesign.

Align your Ad Copy + the offer

One of the most frustrating things for many Internet users is advertisements that fail to deliver. For example, if someone clicks on a direct offer, he or she does not want to be taken to a random generic page, they want to be taken to the deal right away because that is what they are interested in. Secondly, if you claim that certain users get ‘exclusive’ deals, these cannot be regular deals that you offer to everyone. If you want to raise your conversion rate, you have to remain consistent.

Testing/Tweaking Your Landing Pages

Even if you were doing well with your conversions, why would you ever settle for a ‘decent’ conversion rate when you can explore so much more. Maybe a slightly more persuasive headline is all you need to get that additional 10% to reach your C/R goal. Change your headlines around, try scientific vs. emotive language; try a combination of calls to action on the buttons you have. Do users respond to “learn more” or perhaps to “submit”? These are all important distinctions to make.

Site Redesign

If you have tried making improvements already and your target conversion rate is 50% away from your goal, perhaps it is time to resign your site completely. In these situations, the new design may cost a little more money, but if your site is not producing the desired results, just imagine what you are losing in the long-term.

If you want to get the most out of your next PPC campaign, contact Visual Artistics. This web design company from Singapore can help you measure and redesign your PPC campaign to produce the results you are after.

Read the full post here: How you can increase your PPC conversion rate

Face it, if you are busy running your business, running the day-to-day, and still hope to maintain a personal life, sometimes it is necessary to outsource some tasks to others. One such example is a copywriter who can help you with the content on your site. One of the problems with hiring a copywriter is that not many people understand what qualities a copywriter should have – so they end up selecting the first option they come across. Of course, you want to make sure that your potential copywriter has a reasonable grasp of the English language and uses accurate spelling and grammar, but there are other things to look for.

Knows how to differentiate

If you hire a copywriter, you want someone who has an extensive vocabulary. It does not have to sound like Shakespeare, but you also do not want content that looks as though a fourth grader wrote it. Especially now that content is important, you want something that is different from the competition. The copy needs to be easy to understand and have a friendly tone that speaks to your audience.

Gives the right information

No matter how hands-on you are, you do not want to have to stand over a copywriter for every project that you give him or her. If you write about health issues on your site, you certainly do not need to employ a doctor to write for you, but you want to make sure that they get the basic information right. Get a copywriter who will do a little research, not just cut and paste from the first website they come across.

Uses keywords naturally

The last thing you want is for your website to come across as though it was written for search engine spiders. That is where a good copywriter comes into play, they can make the content seem refreshing and accurate while still having the right keywords in there. Having the right copywriter may take some time, but is ultimately worth it.

For more information on how to get the best possible design and copy on your site enlist the help of Visual Artistics. This web design company from Singapore knows online marketing and can provide you with everything that you could hope for.

Read the full post here: Key copywriter traits to look for

If we look at the last decade, the truth is that marketing to customers has seen more of a shift in that short decade than we have seen in the previous two millennia combined. Much of the online shift has taken the guesswork out of marketing to customers when online. Suddenly we are not just ‘throwing money at marketing and hoping for the best,’ but instead clients are carefully narrowing down every expense.

The benefits of measuring customer data

If we have customer data and use it for marketing purposes, we can be sure that we are not wasting a budget on marketing when we cannot even measure the results. This means that people are getting a return of investment with immediate benefits, they are able to see whether the marketing is hitting the points that they want or not.

You can test small portions of data and see if the results generated are what you are looking for. This allows you to narrow down your message into the perfect campaign before you release it to the potential customers as a whole. In short, you can start to narrow down everything until you are left with the right campaign for your audience.

Having goals

Of course having the ability to narrow down your marketing message is great, and can save you a great deal of money – but you still need to make sure that you narrow down your audience and have clearly defined goals. If you have no goals, how can you ever hope to measure success on a larger scale? A business cannot hope to grow unless it sets clearly identifiable goals for itself, and that is exactly where many businesses are still lacking when it comes to their online presence.

If you want more information about how to market successfully and set clear goals based upon your research and marketing standing, you can always trust Visual Artistics to help you move forward. This web design company from Singapore understands is dedicated to making the most out of your online marketing experience and will provide you with the information and goals required to make you stand out from the competition.

Read the full post here: There is no success without goals