Marketing professionals spend countless hours designing and revising packaging materials. What a potential user sees in the detail of your package design will often be the deciding factor as to whether they will purchase your product, or a competitive brand. When it comes to online sales, we don’t have the same ability to sway customers [...]

Leading marketing strategists agree, your business identity branded through your business card, promotional literature and web presence will affect your bottom line sales and profitability. People decide to buy products and services based on many factors, but one of the primary ways is through the connection they feel with the business. Whether the emotion you [...]

Most businesses with a website have a basic understanding of the value of lead generation and search engine optimization. Driving traffic to your website is critical to your growth and bottom line sales. For some industries, getting that unique traffic, the one time only visitor, is sufficient. However, many businesses neglect the potential benefits of [...]

If we look at the last decade, the truth is that marketing to customers has seen more of a shift in that short decade than we have seen in the previous two millennia combined. Much of the online shift has taken the guesswork out of marketing to customers when online. Suddenly we are not just [...]

Generation Y or ‘Millennials’ are born between 1977 and 1998. This generation comes with its own distinct set of characteristics and expectations. They are intelligent and responsible, use feedback from peers to influence their purchasing decisions, and are hesitant to trust marketing gimmicks. Since the Baby Boomer generation, this is the largest age group available. [...]

If we look at online marketing professionals that are constantly successful, you will notice that they all share at least three traits that provide them with the ability to remain on top. We look at these three traits and you can see for yourself whether you possess them.   Being current Online technology is always [...]

If you run a small business, you already know that you have to worry about many different tasks to keep your business running. Many of which that may be outside of your area of expertise. That can feel overwhelming and leads to additional stress at the end of the day. Sometimes outsourcing certain tasks is [...]

It was not too long ago that the biggest challenges most businesses had to deal with in relates to online marketing were calculating how much their investments in marketing and advertising were paying off.   However, just because you have a bevy of information available does not mean that all the answers will come automatically. [...]

Even though it may not have provided the “Facebook destroying social network” that many people were originally expecting, there is a lot to love about Google+. Before you discount it as ‘just another social network that my business has to learn how to use,’ remember that it can lead to many new opportunities, especially because [...]

If someone arrives at your landing page, they have already shown that they are at least remotely interested in what you had to offer. These are basic popup ads on the Internet; these are qualified clicks that are inclined to like your offer. What are some of the important aspects of any good landing page? [...]