One paradox of expertise is that experts are often people who have been doing something for a long time, often in the same way. When hiring an accountant, this is probably a plus. When considering an email campaign to promote your project, this could be a fatal flaw. Bigger is not Better Email marketing began [...]

If you use different electronic media such as email campaigns and blogs in connection with your website, you are not alone.  What can differentiate your efforts from those put forth by other businesses, however, is your recognition that the design of promotion emails is a process that is distinctly different from the work you do [...]