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3 Keys to Creating a Timeless Logo

stylus

Businesses often seek professional graphic artists that can create for them a timeless logo. To define, this means the logo will stay relevant, appealing and marketable within a broad range of society for a long time. In order to create a timeless logo, several factors must be considered. The following is an overview of 3 […]

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Two musts for growing your online business

Two musts for growing your online business

If you are eager to grow your online business, this is the right post for you. Even though there are no ‘easy ways’ to do that, we are going to give you two suggestions today that will help you grow your online business if you abide by them.   Create value for your target audience […]

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Marketing to Millennials

Marketing to Millennials

Generation Y or ‘Millennials’ are born between 1977 and 1998. This generation comes with its own distinct set of characteristics and expectations. They are intelligent and responsible, use feedback from peers to influence their purchasing decisions, and are hesitant to trust marketing gimmicks. Since the Baby Boomer generation, this is the largest age group available. […]

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What numbers really matter when it comes to your site?

What numbers really matter when it comes to your site

It was not too long ago that the biggest challenges most businesses had to deal with in relates to online marketing were calculating how much their investments in marketing and advertising were paying off.   However, just because you have a bevy of information available does not mean that all the answers will come automatically. […]

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The essential components of a landing page

It can be difficult to admit that your landing page is not performing as you had hoped.

If someone arrives at your landing page, they have already shown that they are at least remotely interested in what you had to offer. These are basic popup ads on the Internet; these are qualified clicks that are inclined to like your offer. What are some of the important aspects of any good landing page? […]

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5 Tips for a Great Logo

5 Tips for a Great Logo

Potential customers can get a great impression from a hot brand style or a static logo. For many entrepreneurs, thinking about design becomes a stumbling block; it’s not where they generally want to spend their time. With these tips, you can develop a logo that will ensure your customers never confuse you with your competition. […]

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How to Improve Your Site’s Conversion Rates

How to Improve Your Site’s Conversion Rates

You’ve maxed out your SEO and run huge marketing campaigns across multiple platforms. You’ve got huge crowds of people rushing to your website every day. Now it’s time to sit back and let the money roll in—except for one problem. Nobody’s buying anything. If you’re suffering from a low conversion rate like this, ask yourself […]

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Frame Your Business with Consistency and Communication

Frame Your Business with Consistency and Communication

Have you ever come across a picture with a title that doesn’t indicate what you should see in the rendering?  Have you noticed that, depending on what you are instructed to look for, you see two entirely different images in the same portrait?  For instance, if you are told to squint your eyes and look […]

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The Importance of Internal Branding to Brand Identity

The Importance of Internal Branding to Brand Identity

Internal branding is a valuable business tool that is all too often forsaken by managers in companies of any size. Frequently, a business will set out to develop its brand identity and spend huge amounts of money on marketing and design (both very worthwhile investments), only to see the image they’ve tried to cultivate come […]

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Logos: Your Brand’s Most Important Investment

Logos: Your Brand’s Most Important Investment

Every startup needs ways to save money. As a result, it’s tempting to cut corners on nearly everything at first, and many businesses will accept the lowest bidders on just about everything. However, this is a surefire way to make sure that your startup won’t last beyond the first few weeks—and if by some miracle […]

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