If we look at online marketing professionals that are constantly successful, you will notice that they all share at least three traits that provide them with the ability to remain on top. We look at these three traits and you can see for yourself whether you possess them.   Being current Online technology is always [...]

It was not too long ago that the biggest challenges most businesses had to deal with in relates to online marketing were calculating how much their investments in marketing and advertising were paying off.   However, just because you have a bevy of information available does not mean that all the answers will come automatically. [...]

Television and radio are different from the Internet in the fact that it uses the “push” marketing paradigm. These both use one-way communication. Now when the early days of the Internet came around, marketing managers tried to take that same stance with the net, using the Internet as nothing more than an extension of push [...]

If you are sending a physical marketing message, you may be far more worried about the content you are sending than the delivery system. However, you have to remember the envelopes containing your marketing efforts and important correspondence are part of your overall marketing strategy as well. Having a visual flair can help boost mailing [...]

Email marketing success doesn’t depend only on compelling wording. The design and layout of the email have to serve your purpose — that is, turning mere visitors into long-term customers, — as well. Here we’ll have a look at the reasons why having a good design is important not only for websites but also, and [...]

A typical email campaign means a return of $40 per dollar spent. This makes email marketing among the most effective marketing strategies and is the reason why companies are increasing their investment in email marketing. This return on your investment can be improved even more by focusing on three specific areas in your email marketing [...]

All of the effort you put into SEO and SEM could be wasted if you are not researching and using keywords appropriately.  If you know all about keywords, take a moment or two to look over the following list that discusses the common mistakes people make when using them to ensure you are not inadvertently [...]

While it may be tempting to communicate with your clients and prospects exclusively through social media in lieu of email, you should resist the temptation.  It is undeniable that social media enable you to send instant updates to your clients and prospects.  But it’s also irrefutable that there is no guarantee your audience members will [...]

In order for your company’s internet presence to be effective at increasing your business’ credibility and sales, your website must be custom built with your target audience in mind.  If you are familiar with the process of designing a website, you may want to keep the following tips in mind when you design your company’s [...]

It’s predicted that 30 percent of all viral searches conducted by 2015 will be local searches, an increase of 18 percent compared to 2009.  Because of this obvious trend, it’s critical for you to pay increased attention to the importance of your company’s local search. Because even the major search engines are just now focusing [...]