Generation Y or ‘Millennials’ are born between 1977 and 1998. This generation comes with its own distinct set of characteristics and expectations. They are intelligent and responsible, use feedback from peers to influence their purchasing decisions, and are hesitant to trust marketing gimmicks. Since the Baby Boomer generation, this is the largest age group available. [...]

If we look at online marketing professionals that are constantly successful, you will notice that they all share at least three traits that provide them with the ability to remain on top. We look at these three traits and you can see for yourself whether you possess them.   Being current Online technology is always [...]

It was not too long ago that the biggest challenges most businesses had to deal with in relates to online marketing were calculating how much their investments in marketing and advertising were paying off.   However, just because you have a bevy of information available does not mean that all the answers will come automatically. [...]

Television and radio are different from the Internet in the fact that it uses the “push” marketing paradigm. These both use one-way communication. Now when the early days of the Internet came around, marketing managers tried to take that same stance with the net, using the Internet as nothing more than an extension of push [...]

When it comes to search engine marketing for your business, there are two major players to be aware of – PPC (pay per click) and SEO (search engine optimization). Whereas PPC focuses on gaining visibility for your website through paid result listings, SEO focuses on organic search results. So which is the best for your [...]

Many people who entrust their SEO to a professional company assume that everything is going to be taken care of in a professional manner. You may even begin to see the results you are after, and then suddenly one day Google no longer lists your site! The problem might be that the company you put [...]

If someone arrives at your landing page, they have already shown that they are at least remotely interested in what you had to offer. These are basic popup ads on the Internet; these are qualified clicks that are inclined to like your offer. What are some of the important aspects of any good landing page? [...]

People design a site that looks great and then leave it as is – that is a big design no-no. Even if your website has quality content now, it is important to regularly update and add to your website. It needs to be a ‘living’ entity rather than a stagnant site. The simple fact is [...]

It was a mere decade ago that small businesses were likely to remain just that. Small, local business often did business with those around them, and that was that. However, the introduction of the Internet has opened the world to anyone who can use a computer. While many of us are already starting to take [...]

It’s predicted that 30 percent of all viral searches conducted by 2015 will be local searches, an increase of 18 percent compared to 2009.  Because of this obvious trend, it’s critical for you to pay increased attention to the importance of your company’s local search. Because even the major search engines are just now focusing [...]