Television and radio are different from the Internet in the fact that it uses the “push” marketing paradigm. These both use one-way communication. Now when the early days of the Internet came around, marketing managers tried to take that same stance with the net, using the Internet as nothing more than an extension of push [...]

Even though it may not have provided the “Facebook destroying social network” that many people were originally expecting, there is a lot to love about Google+. Before you discount it as ‘just another social network that my business has to learn how to use,’ remember that it can lead to many new opportunities, especially because [...]

While it may be tempting to communicate with your clients and prospects exclusively through social media in lieu of email, you should resist the temptation.  It is undeniable that social media enable you to send instant updates to your clients and prospects.  But it’s also irrefutable that there is no guarantee your audience members will [...]

Any business that hopes to compete needs to stay on top of the current patterns and trends; otherwise, you’ll soon have the dreaded overstock of buggy whips in a world of automobiles. This has never been more true than in the constantly-evolving world of social media marketing: websites like MySpace rise and fall, startups like [...]

For many businesses, marketing isn’t just about getting consumers to buy their products: it’s also about getting other businesses to work with them or hire them. Plans for marketing to businesses can, in some cases, be just as successful with the same strategies used for marketing to consumers, but you’ll need to adjust your tactics [...]

If you’re looking for a way to improve your brand’s visibility on search engines, one of the best tools available to you is social media: Facebook, Twitter, review sites, and other online communities are all extremely valuable. Google in particular is known to include recent tweets and Facebook comments in its searches, and that’s a [...]