The Different Types of Logos: Which Type is Most Suitable for Your Company?

22nd February, 2012
The Different Types of Logos: Which Type is Most Suitable for Your Company?

When looking to find the right logo for your business, it’s a good idea to start out with a good idea of what you’re looking for. Here are the primary types of logos, and the sort of company they usually go with:

Illustrations 

Illustrated logos are some of the most attractive, done by hand and employing a long creative process to create the best image possible. These often include complicated, unique images or even characters, creating a one-of-a-kind symbol. They are popular among film companies, who often create shorts ending with their illustrated logo: think of the Universal Studios globe, the Tristar Pegasus, and Disney’s fantasy castle.

 

Symbolic 

Many companies prefer to use an iconic logo to represent them in a more poetic than literal manner, interpreting their company’s ideals and qualities in visual form. These require extensive research and rely on studies of human psychology, using colors and shapes that people will associate with the company’s desired brand identity. Famous examples include the swooshing red-and-blue Pepsi circle, the Chevrolet cross, and McDonald’s golden arches. Since such logos are easy to recognize, this is one of the best options for widening brand recognition.

 

Wordmarks

Wordmarks

Wordmarks are text-only logos and are great for companies with distinct names, like Facebook and Coca-Cola. As you may have noticed looking at the logos of those companies, wordmarks need distinct, one-of-a-kind fonts to stand out. Bands almost universally use wordmarks. They are fairly easy to design and print, and offer a very professional look.

 

Using the right type of logo for your company is a crucial decision. Visual Artistics can help you make the right choice with in-depth market research and careful consideration for your brand identity.

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