What’s the Difference Between a Landing Page and an Optimized Landing Page?

Results, That’s What. 

Ranking in first place out of more than 4,000,000 results on Google, Visual Artistics’ landing page is a great example of how optimizing your landing page can convert visitors into clients.

And, since the marketing professionals at Visual Artistics are in the business of helping companies just like yours attract and retain clients, they can optimize your landing page for you, meaning they can help you increase the rate at which pay-per-clicks become buyers of your goods or services.

When preparing a company’s landing page with the goal of converting mere visitors into actual customers, Visual Artistics generally adheres to the following guidelines, all of which helped to make the company’s own optimized landing page a huge success.

Manage a Visit and Keep People Focused

To effectively optimize a landing page, you must manage where visitors can and will go.  You must direct their attention to the content you want them to see, in other words, by eliminating distractions and preventing them from being able to click away from your page.  Remove links to other websites and limit their ability to move around your company’s website by removing your page’s navigation bars.  These steps will keep visitors focused on what you want them to see.

Use Compelling Language to Convert Visitors

We all know words are incredibly powerful tools.  They are what compel or move people to try your company’s products, after all.  Use words on your landing page that will tell them what your product is and does.  Put simply, you need to use descriptive, meaningful words that will get them to convert.

Put Prospects at Ease

Use your company’s landing page to put your prospects at ease by assuring them that any information they provide to your business will be kept confidential and that they won’t be bombarded with solicitous emails.  Share your company’s privacy policy and provide testimonials from others about your company’s trustworthiness.  Keep your clients at ease by not requesting more information than you need to know.  For instance, don’t ask for a person’s home address if all you really need is the individual’s email address.

Location, Location, Location

To optimize your landing page, you must locate the information you are most eager for your prospects to review immediately above the page’s scroll bar.  Also, group similar pieces of information together in a way that makes sense.  For instance, display all of the testimonials regarding your company’s trustworthiness together, near your company’s privacy policy.  And, take some time to remove any content or graphics that will distract your prospects from converting.

Use SEO Guidelines to Optimize Your Landing Page

Your landing page can be ranked higher by Google than those designed by your competitors even if your page uses the same keyword they do.  You can achieve this by incorporating more relevant content on your company’s landing page.  Incorporating straightforward title tags, suitable Meta information, and recognized keywords into your landing page will help you create the content necessary to secure a comparatively higher ranking.

Monitor Your Results

Once you’ve optimized your company’s landing page, it’s important to monitor whether or not it is effective in increasing your conversion rate.  Even if you are satisfied with your results, you may be able to make additional changes to your page to further increase your conversion rate by changing the page’s layout or color scheme.

Contact Visual Artistics

If you are interested in optimizing your company’s landing page, contact Visual Artistics!  Not only has Visual Artistics enjoyed great success with optimizing its own page, the company has helped many businesses just like yours increase their conversion rates by optimizing their landing pages.  Let the marketing experts at Visual Artistics optimize your page today!